{"id":7169,"date":"2018-01-10T03:53:18","date_gmt":"2018-01-10T02:53:18","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=7169"},"modified":"2019-07-23T04:37:34","modified_gmt":"2019-07-23T04:37:34","slug":"2017-sacheve-sur-une-tendance-positive-pour-lhotellerie-francaise-barometre-deloitte-in-extenso","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/2017-sacheve-sur-une-tendance-positive-pour-lhotellerie-francaise-barometre-deloitte-in-extenso\/","title":{"rendered":"2017 s’ach\u00e8ve sur une tendance positive pour l’h\u00f4tellerie fran\u00e7aise – Barom\u00e8tre Deloitte – In Extenso"},"content":{"rendered":"

En novembre, Paris et la province ont enregistr\u00e9 de bons r\u00e9sultats, notamment gr\u00e2ce \u00e0 une fr\u00e9quentation soutenue sur l’ensemble du territoire.<\/span>
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\u00a9 Thinkstock<\/div>\n<\/td>\n<\/tr>\n
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Selon le comit\u00e9 r\u00e9gional du tourisme, les Britanniques, Espagnols, Allemands, Italiens et Am\u00e9ricains ont \u00e9t\u00e9 les cinq premi\u00e8res client\u00e8les internationales de la capitale en novembre.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Donn\u00e9es mensuelles novembre<\/span><\/td>\n<\/tr>\n

\n<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
  <\/b><\/span><\/td>\nLuxe <\/b><\/span><\/td>\nHaut de gamme <\/b><\/span><\/td>\nMilieu de gamme <\/b><\/span><\/td>\n\u00c9conomique <\/b><\/span><\/td>\nSuper \u00e9conomique <\/b><\/span><\/td>\n<\/tr>\n
TO 2017 <\/b><\/span><\/td>\n57,5 %<\/span><\/td>\n65 %<\/span><\/td>\n65 %<\/span><\/td>\n66,5 %<\/span><\/td>\n62 %<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/span><\/td>\n13 %<\/span><\/td>\n8 %<\/span><\/td>\n7 %<\/span><\/td>\n6 %<\/span><\/td>\n3 %<\/span><\/td>\n<\/tr>\n
RMC 2017 <\/b><\/span><\/td>\n290 \u20ac<\/span><\/td>\n172 \u20ac<\/span><\/td>\n103 \u20ac<\/span><\/td>\n67 \u20ac<\/span><\/td>\n42 \u20ac<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/span><\/td>\n– 5,5 %<\/span><\/td>\n3 %<\/span><\/td>\n2 %<\/span><\/td>\n4 %<\/span><\/td>\n4 %<\/span><\/td>\n<\/tr>\n
RevPAR 2017 <\/b><\/span><\/td>\n167 \u20ac<\/span><\/td>\n112 \u20ac<\/span><\/td>\n67 \u20ac<\/span><\/td>\n44 \u20ac<\/span><\/td>\n26 \u20ac<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/span><\/td>\n6,5 %<\/span><\/td>\n12 %<\/span><\/td>\n9 %<\/span><\/td>\n10 %<\/span><\/td>\n8 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nTO : taux d’occupation
\nRMC : recette moyenne par chambre lou\u00e9e
\nRevPAR : revenu moyen par chambre disponible<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

En novembre, la fr\u00e9quentation est en croissance sur l’ensemble des cat\u00e9gories au sein de l’h\u00f4tellerie fran\u00e7aise r\u00e9v\u00e8le le barom\u00e8tre Deloitte-In Extenso (+ 3 % en h\u00f4tellerie super-\u00e9conomique \u00e0 + 13 % pour le luxe). Quant au prix moyen, seul le segment luxe est en baisse, suite \u00e0 un recul en r\u00e9gions et sur la C\u00f4te d’Azur. Sur les autres gammes, le revenu par chambre lou\u00e9e augmente, de 2 % dans l’h\u00f4tellerie milieu de gamme jusqu’\u00e0 4 % pour le super-\u00e9conomique. En cumul sur onze mois, les RevPAR progressent de 2 % \u00e0 5 % gr\u00e2ce \u00e0 une fr\u00e9quentation soutenue sur l’ensemble du territoire.<\/span><\/p>\n

Retour de la client\u00e8le \u00e9trang\u00e8re dans la capitale<\/b><\/p>\n

Au sein de l’h\u00f4tellerie parisienne, les RevPAR sont en augmentation \u00e0 fin novembre. Les nombreux salons professionnels et grand public, comme Batimat et la Paris Games Week, ont dynamis\u00e9 l’activit\u00e9 touristique. Selon le comit\u00e9 r\u00e9gional du tourisme, les Britanniques, Espagnols, Allemands, Italiens et Am\u00e9ricains ont \u00e9t\u00e9 les cinq premi\u00e8res client\u00e8les internationales de la destination en novembre. Par rapport \u00e0 l’ann\u00e9e derni\u00e8re, la plupart des client\u00e8les sont en progression ou stables \u00e0 l’exception des visiteurs espagnols, allemands, italiens et belges. Gr\u00e2ce \u00e0 une bonne fr\u00e9quentation et au retour de la client\u00e8le \u00e9trang\u00e8re en novembre, les palaces parisiens ont enregistr\u00e9 un taux d’occupation de 67 %, soit pr\u00e8s de 6 % de plus qu’en 2016, malgr\u00e9 les r\u00e9centes ouvertures.<\/p>\n

Taux d’occupation et prix moyens en hausse<\/b><\/p>\n

\u00c0 l’image de la capitale, la C\u00f4te d’Azur enregistre de tr\u00e8s bons r\u00e9sultats, notamment gr\u00e2ce \u00e0 la fr\u00e9quentation de la client\u00e8le \u00e9trang\u00e8re. Au mois de novembre, les taux d’occupation et les prix moyens augmentent sur toutes les cat\u00e9gories, except\u00e9 l’h\u00f4tellerie de luxe, affichant un prix moyen en baisse de presque de 5 %. Tous les march\u00e9s \u00e9trangers poursuivent leur croissance, \u00e0 l’exception de la client\u00e8le britannique. De fortes hausses sont observ\u00e9es pour les client\u00e8les venues de Chine, de Russie, du Moyen Orient, d’Afrique, d’Am\u00e9rique du Sud et d’Asie. Cela explique en partie la forte progression des taux d’occupation sur les segments luxe (+ 48 %) et haut de gamme (+ 29 %) en novembre par rapport \u00e0 l’ann\u00e9e derni\u00e8re. Les RevPAR connaissent presque un retour \u00e0 la normale et sont en croissance sur tous les segments, except\u00e9 l’h\u00f4tellerie super-\u00e9conomique, qui affiche, en cumul, un repli du taux d’occupation et du prix moyen. Toutefois, sur ces onze premiers mois, les prix moyens sont en retrait sur toutes les cat\u00e9gories sauf pour l’h\u00f4tellerie de luxe.<\/p>\n

En r\u00e9gion, les taux d’occupation et prix moyens sont en hausse sur l’ensemble des gammes except\u00e9 l’h\u00f4tellerie de luxe, qui enregistre un recul de 1 % de son prix moyen. Toutefois, les RevPAR sont en croissance sur toutes les cat\u00e9gories en novembre et sur les onze premiers mois de l’ann\u00e9e, malgr\u00e9 une l\u00e9g\u00e8re baisse des prix moyens dans l’h\u00f4tellerie milieu et haut de gamme mais aussi \u00e9conomique, de l’ordre de 1 %.<\/p>\n

mardi 9 janvier 2018
\nAvec l’amicale autorisation du Journal de l’H\u00f4tellerie<\/p>\n","protected":false},"excerpt":{"rendered":"

En novembre, Paris et la province ont enregistr\u00e9 de bons…<\/p>\n","protected":false},"author":5,"featured_media":32065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[139,140,141],"class_list":{"0":"post-7169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-frequentation","9":"tag-hotel-2017","10":"tag-statistiques"},"yoast_head":"\n2017 s'ach\u00e8ve sur une tendance positive pour l'h\u00f4tellerie fran\u00e7aise - Barom\u00e8tre Deloitte - In Extenso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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