{"id":5850,"date":"2017-02-21T07:59:53","date_gmt":"2017-02-21T06:59:53","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=5850"},"modified":"2019-07-23T04:42:44","modified_gmt":"2019-07-23T04:42:44","slug":"ces-hoteliers-qui-changent-les-codes-et-si-la-nouvelle-arme-contre-airbnb-venait-de-lhotellerie","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/ces-hoteliers-qui-changent-les-codes-et-si-la-nouvelle-arme-contre-airbnb-venait-de-lhotellerie\/","title":{"rendered":"Ces h\u00f4teliers qui changent les codes, et si la nouvelle arme contre Airbnb venait de l’h\u00f4tellerie ?"},"content":{"rendered":"

<\/h1>\n

Cannes (06) <\/b>Et si la nouvelle arme contre Airbnb venait de l’h\u00f4tellerie ? Des \u00e9tablissements et des concepts voient le jour pour mieux r\u00e9pondre aux attentes des nouvelles g\u00e9n\u00e9rations de clients.<\/span>
\n
\n<\/span><\/p>\n\n\n\n\n
<\/td>\n<\/tr>\n
De gauche \u00e0 droite : Thomas Yung, Solenne Devys et Thibault Viort.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Solenne Devys,<\/b> pour Okko H\u00f4tels<\/a>, et Thibault Viort<\/b>, chef disruption pour Accorhotels, \u00e9taient r\u00e9unis aupr\u00e8s de Thomas Yung<\/b> lors d’un atelier du salon de l’e-tourisme #VEM8<\/a>, organis\u00e9 \u00e0 Cannes, pour expliquer leur vision du nouveau m\u00e9tier d’h\u00f4telier. Si des nuits de qualit\u00e9 restent le produit essentiel, les codes changent autour des espaces de vie de l’h\u00f4tel. Inspir\u00e9s par la devise de Serge Trigano<\/strong> pour Mama Shelter (“J’ai cr\u00e9\u00e9 des lieux de vie avec des chambres au-dessus”)<\/em>, ces h\u00f4tels veulent revenir \u00e0 l’essentiel et laisser les gadgets \u00e0 leur place.<\/span><\/p>\n

Dans ces nouveaux h\u00f4tels, la premi\u00e8re disruption passe par le profil et la formation des collaborateurs. Pour les nouvelles marques d’Accorhotels, notamment Jo&Joe<\/a>, “on recrute des personnalit\u00e9s, pas forc\u00e9ment des formations”,<\/em> explique Thibautl Viort. “Le savoir \u00eatre du personnel est plus fort que le savoir-faire. On apprend le savoir-faire, pas le savoir \u00eatre”,<\/i> d\u00e9crypte Thomas Yung. Chez Okko Hotels, “pour former nos nouveaux collaborateurs, nous travaillons main dans la main avec les OT [tour op\u00e9rateurs]”,<\/em> explique Solenne Devys. Car les h\u00f4teliers sont les ambassadeurs d’une destination et doivent agr\u00e9menter le s\u00e9jour de leurs clients d’une vraie valeur ajout\u00e9e. Les avis clients aussi prennent une dimension manag\u00e9riale chez Okko, ainsi, “quand un pr\u00e9nom est cit\u00e9 positivement sur un avis Tripadvisor, l’h\u00f4telier est r\u00e9compens\u00e9<\/em>.”<\/span><\/p>\n

“Airbnb ne doit pas \u00eatre le seul \u00e0 offrir aux clients la libert\u00e9 et l’autonomie”<\/strong>
\nPartant du principe que l'”on passe peu de temps dans la chambre, plus dans les espaces de vie”<\/i>, Okko a choisi d’optimiser la taille des chambres pour miser sur des espaces de vie plus importants. En partant de ses observations sur l’h\u00f4tellerie internationale et les comportements des clients d’Airbnb, Solenne Devys a choisi de proposer une offre alternative, avec un club o\u00f9 tout est compris ,du petit-d\u00e9jeuner \u00e0 l’aperitivo du soir. “Airbnb ne doit pas \u00eatre le seul \u00e0 offrir aux clients la libert\u00e9 et l’autonomie”,<\/i> argue-t-elle. Et le local est au coeur de cette offre car “plus<\/em> personne ne veut d’offre format\u00e9e en restauration dans les h\u00f4tels”.<\/em><\/span><\/p>\n

Si \u00e0 Londres les h\u00f4tels sont des lieux de vie toute la journ\u00e9e, c’est aussi le pari de la marque Jo&Joe, dans les h\u00f4tels de laquelle on risque d’assister au retour du “flipper et du babyfoot”<\/i>. Au-del\u00e0 de l’anecdote, le challenge de cette marque est principalement de faire vivre leurs \u00e9tablissements gr\u00e2ce \u00e0 un savant mix entre la client\u00e8le locale et touristique. “Communaut\u00e9, contenu et commerce sont les mots cl\u00e9s de l’exp\u00e9rience h\u00f4teli\u00e8re”,<\/em> conclut Thibault Viort.<\/p>\n

 <\/span><\/div>\n\n\n\n
\n\n\n\n

\nVanessa Guerrier-Buisine<\/b><\/span><\/a><\/td>\n		\n
<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Avec l’amicale autorisation du Journal de l’H\u00f4tellerie<\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes (06) Et si la nouvelle arme contre Airbnb venait…<\/p>\n","protected":false},"author":5,"featured_media":32071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[],"class_list":{"0":"post-5850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nCes h\u00f4teliers qui changent les codes, et si la nouvelle arme contre Airbnb venait de l'h\u00f4tellerie ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macarons-recrutement.com\/en\/ces-hoteliers-qui-changent-les-codes-et-si-la-nouvelle-arme-contre-airbnb-venait-de-lhotellerie\/\" \/>\n<meta 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