{"id":4332,"date":"2016-03-21T09:50:37","date_gmt":"2016-03-21T08:50:37","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=4332"},"modified":"2019-06-18T13:13:55","modified_gmt":"2019-06-18T13:13:55","slug":"comment-rivaliser-avec-airbnb","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/comment-rivaliser-avec-airbnb\/","title":{"rendered":"Comment rivaliser avec Airbnb ?"},"content":{"rendered":"

\nLe site d’h\u00e9bergement collaboratif est devenu la b\u00eate noire des h\u00f4teliers. Pourtant, divers leviers existent pour y faire face. Suivez le guide.<\/span>
\n
\n<\/span><\/h1>\n\n\n\n\n\n
<\/td>\n\"\"<\/td>\n\n
\"\"<\/div>\n<\/td>\n<\/tr>\n
<\/td>\n\n
\u00a9 DR<\/div>\n<\/td>\n<\/tr>\n
<\/td>\n\n
\u00c0 Lyon, le Slow Living Hostel a su cr\u00e9er des espaces communs conviviaux et ouverts sur l’ext\u00e9rieur.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
<\/td>\n\n\n\n\n
<\/a>\"\"<\/td>\n<\/a>\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Quel est l’atout s\u00e9duction d’Airbnb ? Qu’est-ce que les consommateurs appr\u00e9cient dans ce nouveau mode d’h\u00e9bergement ? Un suppl\u00e9ment d’\u00e2me, une exp\u00e9rience locale, la possibilit\u00e9 de rencontrer des habitants, le rapport qualit\u00e9-prix ? Sans doute un peu tout cela\u2026 Pour contrer cette concurrence, autant lutter avec les m\u00eames armes.<\/span><\/span><\/p>\n

Authenticit\u00e9 et socialisation<\/b><\/p>\n

\u00c0 une enseigne standardis\u00e9e, les consommateurs risquent de pr\u00e9f\u00e9rer un \u00e9tablissement ayant une \u00e2me. C’est le choix fait par le C.O.Q Hotel<\/a>, avec ses portraits d’anc\u00eatres, ses livres et vinyles \u00e0 disposition, son salon vintage… Ce jeune h\u00f4tel parisien haut de gamme affiche r\u00e9solument l’image d’une maison de famille, au point que l’on peut m\u00eame commander une pizza \u00e0 l’ext\u00e9rieur et la d\u00e9guster dans la salle \u00e0 manger, en toute simplicit\u00e9.<\/p>\n

L’esprit local constitue un autre cheval de bataille. Table d’h\u00f4tes, visites guid\u00e9es, vernissages, ap\u00e9ritifs\u2026 Le Slo Living Hostel, implant\u00e9 \u00e0 Lyon, jongle entre la d\u00e9couverte des sp\u00e9cialit\u00e9s r\u00e9gionales et l’organisation d’\u00e9v\u00e9nements attirant une client\u00e8le ext\u00e9rieure. L’h\u00f4tel devient perm\u00e9able, s’ancre dans la vie locale et renforce par cons\u00e9quent son identit\u00e9. C’est aussi une excellente fa\u00e7on de transformer un \u00e9tablissement en un lieu de socialisation<\/a> : cette tendance de fond conduit d’ailleurs de nombreuses enseignes – de cha\u00eenes et ind\u00e9pendantes – \u00e0 remodeler compl\u00e8tement leur lobby. Y poussent des salons-restaurants hybrides o\u00f9 l’on peut d\u00e9jeuner, travailler ou prendre un verre, des espaces de jeux, des cuisines o\u00f9 les fourneaux vous appartiennent\u2026<\/p>\n

Quant au chapitre qualit\u00e9-prix, les solutions sont nombreuses : offrir des promotions attractives sur des sites sp\u00e9cialis\u00e9s ou des packages \u00e0 forte valeur ajout\u00e9e, proposer des nuit\u00e9es en dortoirs<\/a>, recourir aux nouvelles technologies\u2026 Le Buddy Hotel<\/a>, \u00e0 Munich (Allemagne), vient illustrer cette derni\u00e8re option en d\u00e9mat\u00e9rialisant enti\u00e8rement son check-in et sa r\u00e9ception, ce qui lui permet de r\u00e9duire la note de 15 %.<\/p>\n

Exp\u00e9rience et services<\/strong><\/p>\n

Strat\u00e9gie aux antipodes ? Les h\u00f4teliers peuvent proposer ce qu’un consommateur ne trouvera a priori jamais chez Airbnb. Par exemple, cr\u00e9er une exp\u00e9rience hors du commun. La d\u00e9coration sera alors sign\u00e9e par un cr\u00e9ateur de mode r\u00e9put\u00e9, un designer inventif ou des street-artistes underground. L’architecture se fera surr\u00e9aliste, comme dans les chambres aquariums du futur Water Discus Hotel \u00e0 Duba\u00ef ou celles du Krystall \u2013 un h\u00f4tel en forme de flocon de neige<\/a> et aux parois de verre, qui permettra d’admirer les aurores bor\u00e9ales de Norv\u00e8ge. Le concept pourra \u00eatre innovant ou surprenant (art-h\u00f4tel, h\u00f4tel de glace, \u00e9tablissement o\u00f9 tous les meubles sont \u00e0 vendre<\/a>, h\u00e9bergement pour gamers<\/a>\u2026).<\/p>\n

Les professionnels ont aussi int\u00e9r\u00eat \u00e0 mettre en avant la qualit\u00e9 de leurs services. Le client d’un logement Airbnb ne pourra pas b\u00e9n\u00e9ficier d’un spa ou d’un room service 24 heures sur 24\u2026<\/p>\n\n\n\n\n
Brouiller les fronti\u00e8res entre h\u00f4tellerie et locations priv\u00e9es<\/span><\/td>\n<\/tr>\n
Quelques acteurs, comme l’espagnol Room Mate ou AccorHotels, n’ont pas h\u00e9sit\u00e9 \u00e0 marcher sur les plates-bandes d’Airbnb en profitant de leur expertise h\u00f4teli\u00e8re. Ainsi, la soci\u00e9t\u00e9 ib\u00e9rique se diversifie en lan\u00e7ant le site Be Mate, qui propose des appartements priv\u00e9s situ\u00e9s \u00e0 proximit\u00e9 de ses \u00e9tablissements. De son c\u00f4t\u00e9, AccorHotels a r\u00e9cemment annonc\u00e9 son entr\u00e9e au capital de deux plateformes de location d’h\u00e9bergements haut de gamme. Un moyen pour le groupe d’offrir des prestations h\u00f4teli\u00e8res et un service de conciergerie au sein de locations priv\u00e9es.
\n<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Avec l’amicale autorisation du Journal de l’H\u00f4tellerie<\/p>\n","protected":false},"excerpt":{"rendered":"

Le site d’h\u00e9bergement collaboratif est devenu la b\u00eate noire des…<\/p>\n","protected":false},"author":5,"featured_media":31338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[],"class_list":{"0":"post-4332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nComment rivaliser avec Airbnb ? - Macarons Recrutement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macarons-recrutement.com\/en\/comment-rivaliser-avec-airbnb\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment rivaliser avec Airbnb ? - Macarons Recrutement\" \/>\n<meta property=\"og:description\" content=\"Le site d’h\u00e9bergement collaboratif est devenu la b\u00eate noire des...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macarons-recrutement.com\/en\/comment-rivaliser-avec-airbnb\/\" \/>\n<meta property=\"og:site_name\" content=\"Macarons Recrutement\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MacaronsRecrutement\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-21T08:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T13:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ADMIN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ADMIN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/\"},\"author\":{\"name\":\"ADMIN\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/6cd18bab96b27c5b0f72e620ea724e77\"},\"headline\":\"Comment rivaliser avec Airbnb ?\",\"datePublished\":\"2016-03-21T08:50:37+00:00\",\"dateModified\":\"2019-06-18T13:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/\",\"url\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/\",\"name\":\"Comment rivaliser avec Airbnb ? - Macarons Recrutement\",\"isPartOf\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg\",\"datePublished\":\"2016-03-21T08:50:37+00:00\",\"dateModified\":\"2019-06-18T13:13:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage\",\"url\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg\",\"contentUrl\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Waiting for the dinner in a luxurious restaurant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.macarons-recrutement.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment rivaliser avec Airbnb ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#website\",\"url\":\"https:\/\/www.macarons-recrutement.com\/\",\"name\":\"Macarons Recrutement H\u00f4tels & Restaurants\",\"description\":\"For hoteliers by hoteliers\",\"publisher\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/#organization\"},\"alternateName\":\"Macarons Recrutement H\u00f4tels & Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.macarons-recrutement.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#organization\",\"name\":\"Macarons Recrutement H\u00f4tels & Restaurants\",\"alternateName\":\"Macarons Recrutement H\u00f4tels & Restaurants\",\"url\":\"https:\/\/www.macarons-recrutement.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/06\/logo-MACARON-recruitment-hospitality-industry.jpg\",\"contentUrl\":\"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/06\/logo-MACARON-recruitment-hospitality-industry.jpg\",\"width\":700,\"height\":329,\"caption\":\"Macarons Recrutement H\u00f4tels & Restaurants\"},\"image\":{\"@id\":\"https:\/\/www.macarons-recrutement.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MacaronsRecrutement\/\",\"https:\/\/www.instagram.com\/macaronsrecrutement\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/macarons-hotels-restaurants-global-experts\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/6cd18bab96b27c5b0f72e620ea724e77\",\"name\":\"ADMIN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e655ad02f6a0ac842fbc8cb3eb00276?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e655ad02f6a0ac842fbc8cb3eb00276?s=96&d=mm&r=g\",\"caption\":\"ADMIN\"},\"url\":\"https:\/\/www.macarons-recrutement.com\/en\/author\/flexadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment rivaliser avec Airbnb ? - Macarons Recrutement","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.macarons-recrutement.com\/en\/comment-rivaliser-avec-airbnb\/","og_locale":"en_GB","og_type":"article","og_title":"Comment rivaliser avec Airbnb ? - Macarons Recrutement","og_description":"Le site d’h\u00e9bergement collaboratif est devenu la b\u00eate noire des...","og_url":"https:\/\/www.macarons-recrutement.com\/en\/comment-rivaliser-avec-airbnb\/","og_site_name":"Macarons Recrutement","article_publisher":"https:\/\/www.facebook.com\/MacaronsRecrutement\/","article_published_time":"2016-03-21T08:50:37+00:00","article_modified_time":"2019-06-18T13:13:55+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg","type":"image\/jpeg"}],"author":"ADMIN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ADMIN","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#article","isPartOf":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/"},"author":{"name":"ADMIN","@id":"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/6cd18bab96b27c5b0f72e620ea724e77"},"headline":"Comment rivaliser avec Airbnb ?","datePublished":"2016-03-21T08:50:37+00:00","dateModified":"2019-06-18T13:13:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/"},"wordCount":697,"commentCount":0,"publisher":{"@id":"https:\/\/www.macarons-recrutement.com\/#organization"},"image":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/","url":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/","name":"Comment rivaliser avec Airbnb ? - Macarons Recrutement","isPartOf":{"@id":"https:\/\/www.macarons-recrutement.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage"},"image":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg","datePublished":"2016-03-21T08:50:37+00:00","dateModified":"2019-06-18T13:13:55+00:00","breadcrumb":{"@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#primaryimage","url":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg","contentUrl":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/05\/actu.jpg","width":1000,"height":667,"caption":"Waiting for the dinner in a luxurious restaurant"},{"@type":"BreadcrumbList","@id":"https:\/\/www.macarons-recrutement.com\/comment-rivaliser-avec-airbnb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.macarons-recrutement.com\/"},{"@type":"ListItem","position":2,"name":"Comment rivaliser avec Airbnb ?"}]},{"@type":"WebSite","@id":"https:\/\/www.macarons-recrutement.com\/#website","url":"https:\/\/www.macarons-recrutement.com\/","name":"Macarons Recrutement H\u00f4tels & Restaurants","description":"For hoteliers by hoteliers","publisher":{"@id":"https:\/\/www.macarons-recrutement.com\/#organization"},"alternateName":"Macarons Recrutement H\u00f4tels & Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.macarons-recrutement.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.macarons-recrutement.com\/#organization","name":"Macarons Recrutement H\u00f4tels & Restaurants","alternateName":"Macarons Recrutement H\u00f4tels & Restaurants","url":"https:\/\/www.macarons-recrutement.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.macarons-recrutement.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/06\/logo-MACARON-recruitment-hospitality-industry.jpg","contentUrl":"https:\/\/www.macarons-recrutement.com\/wp-content\/uploads\/2019\/06\/logo-MACARON-recruitment-hospitality-industry.jpg","width":700,"height":329,"caption":"Macarons Recrutement H\u00f4tels & Restaurants"},"image":{"@id":"https:\/\/www.macarons-recrutement.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MacaronsRecrutement\/","https:\/\/www.instagram.com\/macaronsrecrutement\/?hl=fr","https:\/\/www.linkedin.com\/company\/macarons-hotels-restaurants-global-experts\/"]},{"@type":"Person","@id":"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/6cd18bab96b27c5b0f72e620ea724e77","name":"ADMIN","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.macarons-recrutement.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e655ad02f6a0ac842fbc8cb3eb00276?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e655ad02f6a0ac842fbc8cb3eb00276?s=96&d=mm&r=g","caption":"ADMIN"},"url":"https:\/\/www.macarons-recrutement.com\/en\/author\/flexadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/posts\/4332"}],"collection":[{"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/comments?post=4332"}],"version-history":[{"count":0,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/posts\/4332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/media\/31338"}],"wp:attachment":[{"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/media?parent=4332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/categories?post=4332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.macarons-recrutement.com\/en\/wp-json\/wp\/v2\/tags?post=4332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}