{"id":2182,"date":"2014-07-23T16:42:42","date_gmt":"2014-07-23T15:42:42","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=2182"},"modified":"2019-06-13T08:35:27","modified_gmt":"2019-06-13T08:35:27","slug":"chantage-reputation-hoteliers-restaurateurs-mobilisez","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/chantage-reputation-hoteliers-restaurateurs-mobilisez\/","title":{"rendered":"Chantage \u00e0 l&#8217;e-r\u00e9putation : h\u00f4teliers et restaurateurs, mobilisez-vous"},"content":{"rendered":"<h1 style=\"color: #000000\">Le site Toutbidon.com ne r\u00e9f\u00e9rence que les avis n\u00e9gatifs sur les \u00e9tablissements et monnaie le droit de r\u00e9ponse.<\/h1>\n<p><span style=\"color: #000000;font-family: Verdana;font-size: xx-small\">&nbsp;<\/span><\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.lhotellerie-restauration.fr\/journal\/equipement-materiel\/2014-07\/img\/tout-bidon-pro-3.jpg\" alt=\"\" width=\"450\" height=\"208\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><span class=\"Legende_Photo\" style=\"font-weight: bold\">toutbidon.com<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"Article_Texte\">Toutbidon.com propose un service d&#8217;un nouveau genre pour le moins \u00e9tonnant. Ce site se propose en effet&nbsp;de r\u00e9colter&nbsp;les avis n\u00e9gatifs de vos clients, et&nbsp;uniquement ceux-ci. L&#8217;autre \u00e9tranget\u00e9 de cette plateforme est qu&#8217;elle se permet d&#8217;acheter le nom commercial des \u00e9tablissements dans Google avec une annonce plut\u00f4t incisive, genre &#8220;Restaurant de la Gare \u2013 Ce restaurant a des avis n\u00e9gatifs &#8211; Consulter les avis des internautes&#8221;.<\/span><\/p>\n<p><span class=\"Article_Texte\">De nombreux sites ach\u00e8tent le nom commercial des \u00e9tablissements sans leur autorisation, mais pas pour les d\u00e9valoriser. Les propri\u00e9taires sont&nbsp;invit\u00e9s \u00e0 cr\u00e9er un compte professionnel, comme la plupart des plateformes d&#8217;e-r\u00e9putation. D\u00e8s l&#8217;inscription, le propri\u00e9taire est incit\u00e9 \u00e0 souscrire un abonnement payant (19,99&nbsp;\u20ac)&nbsp;qui donne acc\u00e8s \u00e0 des services tels que l&#8217;enrichissement de la fiche (photo), publication imm\u00e9diate du droit de r\u00e9ponse (sans abonnement, le droit de r\u00e9ponse est temporis\u00e9 de 90 jours) et, cerise sur le g\u00e2teau, la possibilit\u00e9 de faire stopper le r\u00e9f\u00e9rencement Google.<\/span><\/p>\n<p><span class=\"Article_Texte\">Il faut donc payer pour faire cesser l&#8217;achat de mots-cl\u00e9s et l&#8217;annonce &#8220;n\u00e9gative&#8221; \u00e0 propos de son \u00e9tablissement (si &#8220;r\u00e9f\u00e9rencement Google&#8221; fait r\u00e9f\u00e9rence \u00e0 l&#8217;achat de mots-cl\u00e9s).<\/span><\/p>\n<p><span class=\"Article_Texte\">Le d\u00e9p\u00f4t d&#8217;avis est quelque chose de positif, il permet \u00e0 tous d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience client, de partager, de communiquer avec son audience. Mais pour cela, il faut que les plateformes soient irr\u00e9prochables. C&#8217;est l&#8217;enjeu de l&#8217;e-r\u00e9putation aujourd&#8217;hui, conserver la confiance des internautes et des professionnels. Une norme Afnor a d&#8217;ailleurs \u00e9t\u00e9 publi\u00e9e pour encadrer le d\u00e9p\u00f4t d&#8217;avis.&nbsp;Un norme que le site toutbidon.com est loin de respecter.<\/span><\/p>\n<table style=\"color: #000000\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"right\" width=\"100%\"><span class=\"Article_Texte\"><b>Thomas Yung, Artiref et Auteur du Blog des Experts<br \/>\n<\/b><\/span><\/p>\n<p>Avec l&#8217;aimable autorisation du Journal de l&#8217;H\u00f4tellerie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Le site Toutbidon.com ne r\u00e9f\u00e9rence que les avis n\u00e9gatifs sur&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[],"class_list":{"0":"post-2182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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