{"id":2144,"date":"2014-07-01T17:11:58","date_gmt":"2014-07-01T16:11:58","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=2144"},"modified":"2019-06-13T08:35:33","modified_gmt":"2019-06-13T08:35:33","slug":"barometre-deloitte-in-extenso-chute-performances-en-mai-lhotellerie-francaise","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/barometre-deloitte-in-extenso-chute-performances-en-mai-lhotellerie-francaise\/","title":{"rendered":"Barom\u00e8tre Deloitte-In Extenso : chute des performances en mai pour l’h\u00f4tellerie fran\u00e7aise"},"content":{"rendered":"

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mardi 1 juillet 2014 15:56<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Apr\u00e8s une timide reprise en avril, l’activit\u00e9 a \u00e9t\u00e9 p\u00e9nalis\u00e9e par un calendrier particuli\u00e8rement d\u00e9favorable \u00e0 la client\u00e8le d’affaires. La multiplication des ponts a r\u00e9duit la demande et cette baisse n’a pas \u00e9t\u00e9 compens\u00e9e par une client\u00e8le de loisirs toujours frileuse.<\/span>

\n<\/span><\/p>\n\n\n\n
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D’apr\u00e8s le barom\u00e8tre Deloitte-In Extenso, avril pr\u00e9sentait une l\u00e9g\u00e8re am\u00e9lioration des performances avec, pour la premi\u00e8re fois depuis de nombreux mois, <\/b>une progression de la fr\u00e9quentation des h\u00f4tels. La hausse \u00e9tait modeste mais suffisamment sensible sur <\/b>l’ensemble du territoire pour soulever quelques espoirs de reprise, bien que le mois de mai s’annon\u00e7ait compliqu\u00e9. <\/b>Et il s’est bel et bien achev\u00e9 sur des performances en net retrait sur quasiment l’ensemble du march\u00e9 h\u00f4telier fran\u00e7ais. Quelques destinations et cat\u00e9gories ont mieux r\u00e9sist\u00e9 que d’autres – l’h\u00f4tellerie marseillaise affiche des augmentations de chiffres d’affaires h\u00e9bergement sur presque toutes les cat\u00e9gories – mais il s’agit d’une exception.<\/b><\/span><\/span><\/p>\n

Les villes fran\u00e7aises restent des destinations d’affaires<\/b><\/p>\n

C’est surtout l’occupation qui a p\u00e9nalis\u00e9 les h\u00f4teliers. La fr\u00e9quentation des \u00e9tablissements est en retrait par rapport \u00e0 l’ann\u00e9e pass\u00e9e. Selon les destinations, la baisse de la fr\u00e9quentation a pu \u00eatre partiellement compens\u00e9e par une progression des prix moyens mais quand cela n’a pas \u00e9t\u00e9 possible, les cons\u00e9quences sur le chiffre d’affaires ont \u00e9t\u00e9 lourdes.<\/p>\n

En cause, un calendrier qui a p\u00e9nalis\u00e9 les d\u00e9placements de la client\u00e8le d’affaires. Contrairement \u00e0 l’ann\u00e9e pass\u00e9e o\u00f9 quasiment tous les jours f\u00e9ri\u00e9s tombaient un mercredi, cette ann\u00e9e, le mois de mai comptait trois jeudis f\u00e9ri\u00e9s. Une aubaine pour les salari\u00e9s d\u00e9sireux de s’offrir un week-end prolong\u00e9, mais une catastrophe pour les h\u00f4teliers. La client\u00e8le d’affaires a \u00e9t\u00e9 peu pr\u00e9sente et n’a pas \u00e9t\u00e9 compens\u00e9e par la client\u00e8le de loisirs. Dans un contexte \u00e9conomique difficile, cette derni\u00e8re ne s’est pas d\u00e9plac\u00e9e. \u00c0 de rares exceptions pr\u00e8s, les villes fran\u00e7aises sont encore et surtout des destinations d’affaires.<\/p>\n

Reste \u00e0 savoir s’il ne s’agit l\u00e0 que d’une pause ponctuelle dans un ph\u00e9nom\u00e8ne de fond et qu’une \u00e9ventuelle reprise ne sera pas p\u00e9nalis\u00e9e par des ph\u00e9nom\u00e8nes sociaux (gr\u00e8ve SNCF, mouvement des intermittents, etc.) avec un impact sur l’activit\u00e9 h\u00f4teli\u00e8re.<\/p>\n\n\n\n
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Donn\u00e9es mensuelles mai<\/span><\/td>\n<\/tr>\n

\n<\/span><\/span><\/p>\n\n\n\n\n\n\n\n\n\n
  <\/b><\/b><\/span><\/td>\n Grand luxe <\/b><\/b><\/span><\/td>\nHaut de gamme <\/b><\/b><\/span><\/td>\nMilieu de gamme <\/b><\/b><\/span><\/td>\n\u00c9conomique <\/b><\/b><\/span><\/td>\nSuper \u00e9conomique <\/b><\/b><\/span><\/td>\n<\/tr>\n
TO 2014 <\/b><\/b><\/span><\/td>\n69,3 %<\/span><\/td>\n72,3 %<\/span><\/td>\n69,3 %<\/span><\/td>\n69,6 %<\/span><\/td>\n65,2 %<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/span><\/td>\n– 5,1 %<\/span><\/td>\n– 0,6 %<\/span><\/td>\n– 2,1 %<\/span><\/td>\n– 1,3 %<\/span><\/td>\n– 4,3 %<\/span><\/td>\n<\/tr>\n
RMC 2014 <\/b><\/b><\/span><\/td>\n517 \u20ac<\/span><\/td>\n207 \u20ac<\/span><\/td>\n104 \u20ac<\/span><\/td>\n64 \u20ac<\/span><\/td>\n40 \u20ac<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/span><\/td>\n7 %<\/span><\/td>\n– 0,9 %<\/span><\/td>\n0,3 %<\/span><\/td>\n– 1,1 %<\/span><\/td>\n– 2,5 %<\/span><\/td>\n<\/tr>\n
RevPAR 2014 <\/b><\/b><\/span><\/td>\n358 \u20ac<\/span><\/td>\n150 \u20ac<\/span><\/td>\n72 \u20ac<\/span><\/td>\n44 \u20ac<\/span><\/td>\n26 \u20ac<\/span><\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/span><\/td>\n1,5 %<\/span><\/td>\n– 1,5 %<\/span><\/td>\n– 1,8 %<\/span><\/td>\n– 2,3 %<\/span><\/td>\n– 6,7 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TO = taux d’occupation<\/span><\/p>\n

RMC = recette moyenne par chambre lou\u00e9e<\/p>\n

RevPAR = revenu moyen par chambre disponible<\/p>\n

 <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Avec l’aimable autorisation du journal de l’H\u00f4tellerie<\/p>\n","protected":false},"excerpt":{"rendered":"

  mardi 1 juillet 2014 15:56     Apr\u00e8s une…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[131,132,133],"class_list":{"0":"post-2144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-recrutement","8":"tag-recrutement-chef-de-cuisine","9":"tag-statistique-hotellerie"},"yoast_head":"\nBarom\u00e8tre Deloitte-In Extenso : chute des performances en mai pour l'h\u00f4tellerie fran\u00e7aise - Macarons Recrutement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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