{"id":2001,"date":"2014-05-07T12:04:07","date_gmt":"2014-05-07T11:04:07","guid":{"rendered":"http:\/\/macarons.intuition-web.com\/?p=2001"},"modified":"2019-06-13T08:36:43","modified_gmt":"2019-06-13T08:36:43","slug":"barometre-deloitte-in-extenso-lhotellerie-francaise-rouge-au-terme-du-premier-trimestre-2014","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/barometre-deloitte-in-extenso-lhotellerie-francaise-rouge-au-terme-du-premier-trimestre-2014\/","title":{"rendered":"Barom\u00e8tre Deloitte – In Extenso : L’h\u00f4tellerie fran\u00e7aise dans le rouge au terme du premier trimestre 2014"},"content":{"rendered":"

<\/h1>\n\n\n\n
lundi 5 mai 2014 09:40<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

La fr\u00e9quentation continue de reculer, tandis que la hausse de trois points de TVA n’a pas pu \u00eatre r\u00e9percut\u00e9e par les professionnels. Le chiffre d’affaires h\u00e9bergement affiche un recul g\u00e9n\u00e9ralis\u00e9 de 1 % \u00e0 5 % selon les cat\u00e9gories.
\n
\n<\/span><\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Apr\u00e8s un d\u00e9but d’ann\u00e9e incertain, le mois de mars est venu amplifier la chute des performances de l’h\u00f4tellerie fran\u00e7aise, selon le cabinet Deloitte – In Extenso. Le premier trimestre 2014 s’ach\u00e8ve ainsi sur un constat inqui\u00e9tant : le chiffre d’affaires h\u00e9bergement affiche un recul g\u00e9n\u00e9ralis\u00e9 de 1 % \u00e0 5 % selon les cat\u00e9gories.<\/p>\n

Comme en f\u00e9vrier, la capitale n’a pas \u00e9t\u00e9 \u00e9pargn\u00e9e par cette morosit\u00e9 : la quasi-totalit\u00e9 des indicateurs sont en berne. Le niveau de fr\u00e9quentation reste \u00e9lev\u00e9 \u00e0 Paris, mais des tensions de font sentir sur les prix. L’h\u00f4tellerie de charme, seule cat\u00e9gorie \u00e0 afficher une hausse de son taux d’occupation en mars, a d\u00fb en contrepartie d\u00e9grader ses prix moyens (- 7 %). Le climat \u00e9conomique et la tenue des \u00e9lections municipales ont \u00e9videmment pes\u00e9 sur ces r\u00e9sultats. Les vacances scolaires des zones A et B, qui ne se sont achev\u00e9es qu’\u00e0 la mi-mars, ont \u00e9galement limit\u00e9 les d\u00e9placements d’affaires dans la capitale. En contrepartie, l’h\u00f4tellerie des Yvelines et de la Seine-et-Marne a enregistr\u00e9 une meilleure tendance gr\u00e2ce \u00e0 la client\u00e8le d’agr\u00e9ment.<\/p>\n

Recul des taux d’occupation dans tout l’Hexagone<\/b><\/p>\n

La C\u00f4te d’Azur n’a pas mieux entam\u00e9 l’ann\u00e9e. Le recul des taux d’occupation en mars, sup\u00e9rieur \u00e0 10 % dans certaines cat\u00e9gories, a accru la d\u00e9gradation des RevPAR du premier trimestre, m\u00eame \u00e0 Cannes malgr\u00e9 la tenue du Mipim, le march\u00e9 international des professionnels de l’immobilier. Cet \u00e9v\u00e9nement a toutefois permis \u00e0 la destination de r\u00e9sister en termes de prix moyens.<\/p>\n

En r\u00e9gion, les indicateurs sont globalement au rouge quelle que soit la cat\u00e9gorie d’h\u00f4tels observ\u00e9e. Si Marseille affiche un recul logique de ses performances (en comparaison d’une ann\u00e9e 2013 marqu\u00e9e par de nombreux \u00e9v\u00e9nements culturels), la chute des taux d’occupation observ\u00e9e sur les autres m\u00e9tropoles est inqui\u00e9tante, et, dans de nombreux cas, est sup\u00e9rieure \u00e0 10 %. Dans une conjoncture qui rend plus que jamais la client\u00e8le sensible aux prix, les professionnels n’ont pas pu r\u00e9percuter la hausse de trois points de TVA.<\/p>\n

Parmi les rares exceptions du mois de mars, citons Bordeaux, o\u00f9 la tenue d’un \u00e9v\u00e9nement professionnel a dynamis\u00e9 les performances h\u00f4teli\u00e8res du mois, sur le march\u00e9 haut de gamme en particulier.<\/p>\n

Enfin, les trois grands espaces littoraux observ\u00e9s n’ont pas \u00e9t\u00e9 \u00e9pargn\u00e9s par la morosit\u00e9 nationale. L’h\u00f4tellerie baln\u00e9aire fran\u00e7aise entame ainsi une saison 2014 sur un handicap qui risque parfois d’\u00eatre difficile \u00e0 surmonter. Si la m\u00e9t\u00e9o du mois de mai s’av\u00e8re favorable – notamment durant les ponts -, ce constat pourrait \u00eatre att\u00e9nu\u00e9 avant l’\u00e9t\u00e9.<\/p>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Donn\u00e9es mensuelles mars<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n
  <\/b><\/b><\/td>\nGrand luxe <\/b><\/b><\/td>\nHaut de gamme <\/b><\/b><\/td>\nMilieu de gamme <\/b><\/b><\/td>\n\u00c9conomique <\/b><\/b><\/td>\nSuper-\u00e9conomique <\/b><\/b><\/td>\n<\/tr>\n
TO 2014 <\/b><\/b><\/td>\n54, 3 %<\/td>\n58,1 %<\/td>\n57 %<\/td>\n61 %<\/td>\n61,6 %<\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/td>\n– 5,9 %<\/td>\n– 2,3 %<\/td>\n– 5 %<\/td>\n– 2,3 %<\/td>\n– 3,6 %<\/td>\n<\/tr>\n
RMC 2014 <\/b><\/b><\/td>\n353 \u20ac<\/td>\n163 \u20ac<\/td>\n97 \u20ac<\/td>\n63 \u20ac<\/td>\n39 \u20ac<\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/td>\n2,4 %<\/td>\n– 1,7 %<\/td>\n0,2 %<\/td>\n– 0,7 %<\/td>\n– 1,8 %<\/td>\n<\/tr>\n
RevPAR 2014 <\/b><\/b><\/td>\n191 \u20ac<\/td>\n95 \u20ac<\/td>\n55 \u20ac<\/td>\n39 \u20ac<\/td>\n24 \u20ac<\/td>\n<\/tr>\n
Var. \/n-1 <\/b><\/b><\/td>\n– 3,6 %<\/td>\n– 4 %<\/td>\n– 4,8 %<\/td>\n– 3 %<\/td>\n– 5,4 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TO = taux d’occupation<\/p>\n

RMC = recette moyenne par chambre lou\u00e9e<\/p>\n

RevPAR = revenu moyen par chambre disponible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

lundi 5 mai 2014 09:40 La fr\u00e9quentation continue de reculer,…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[],"class_list":{"0":"post-2001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"yoast_head":"\nBarom\u00e8tre Deloitte - In Extenso : L'h\u00f4tellerie fran\u00e7aise dans le rouge au terme du premier trimestre 2014 - Macarons Recrutement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macarons-recrutement.com\/en\/barometre-deloitte-in-extenso-lhotellerie-francaise-rouge-au-terme-du-premier-trimestre-2014\/\" 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