{"id":1171,"date":"2013-08-02T10:06:31","date_gmt":"2013-08-02T10:06:31","guid":{"rendered":"https:\/\/macarons.tiger-click.com\/?p=1171"},"modified":"2019-06-13T08:39:11","modified_gmt":"2019-06-13T08:39:11","slug":"test","status":"publish","type":"post","link":"https:\/\/www.macarons-recrutement.com\/en\/test\/","title":{"rendered":"Barom\u00e8tre Deloitte – In extenso : en juin 2013, l’h\u00f4tellerie fran\u00e7aise tire son \u00e9pingle du jeu"},"content":{"rendered":"

<\/h1>\n

En d\u00e9pit d’un recul quasi g\u00e9n\u00e9ral du taux d’occupation, les h\u00f4tels ont am\u00e9lior\u00e9 leurs niveaux de chiffre d’affaires h\u00e9bergement, et ce dans l’ensemble des destinations observ\u00e9es.<\/p>\n

Le premier semestre 2013 s’ach\u00e8ve sur une note positive pour l’h\u00f4tellerie fran\u00e7aise. Face \u00e0 un march\u00e9 d’h\u00e9bergements marchands de plus en plus tendu, les h\u00f4tels de l’ensemble du territoire sont parvenus \u00e0 am\u00e9liorer leurs performances. En d\u00e9pit d’un recul quasi g\u00e9n\u00e9ral du taux d’occupation, les h\u00f4tels ont r\u00e9ussi \u00e0 am\u00e9liorer leurs niveaux de chiffre d’affaires h\u00e9bergement, gr\u00e2ce \u00e0 une nette augmentation des prix moyens et ce dans l’ensemble des destinations observ\u00e9es.<\/p>\n

La fin du premier semestre 2013 sourit \u00e0 l’h\u00f4tellerie parisienne. Pour l’ensemble des cat\u00e9gories, le chiffre d’affaires h\u00e9bergement a nettement progress\u00e9 gr\u00e2ce \u00e0 une hausse de la recette moyenne par chambre lou\u00e9e (RMC) par rapport \u00e0 l’an dernier, avec des am\u00e9liorations de RevPAR comprises entre + 7 % et + 22 %. Le segment haut de gamme et grand luxe a vu ses performances augmenter de mani\u00e8re significative, notamment gr\u00e2ce \u00e0 une mise en march\u00e9 plus soutenue cette ann\u00e9e de nouveaux \u00e9tablissements. Gr\u00e2ce \u00e0 l’am\u00e9lioration des performances depuis le d\u00e9but de l’ann\u00e9e, les r\u00e9sultats cumul\u00e9s sont nettement sup\u00e9rieurs \u00e0 ceux de l’an pass\u00e9, tir\u00e9s \u00e0 la hausse par de meilleurs prix moyens.<\/p>\n

L’\u00cele-de-France affiche elle aussi des niveaux sup\u00e9rieurs de RevPAR (entre + 7 % et + 11 %), \u00e9galement gr\u00e2ce \u00e0 une hausse de la RMC. L’h\u00f4tellerie \u00e9conomique affiche l’augmentation la plus forte gr\u00e2ce \u00e0 une hausse de son taux d’occupation. L’h\u00f4tellerie situ\u00e9e dans les d\u00e9partements limitrophes de Paris affiche non seulement des performances sup\u00e9rieures au reste de la r\u00e9gion, mais \u00e9galement une plus forte augmentation de celles-ci.<\/p>\n

Fr\u00e9quentation en baisse en province<\/b><\/p>\n

L’h\u00f4tellerie en r\u00e9gions suit la m\u00eame tendance ascendante, avec une am\u00e9lioration du RevPAR gr\u00e2ce \u00e0 une hausse des prix moyens. Seule la cat\u00e9gorie super-\u00e9conomique reste stable.<\/p>\n

La fr\u00e9quentation des h\u00f4tels de province est toutefois en net recul par rapport \u00e0 l’an dernier. La baisse est comprise entre – 0,1 % et – 6,3 %. Les h\u00f4tels des cat\u00e9gories grand luxe et super \u00e9conomique sont ceux qui ont le plus p\u00e2ti de ce ph\u00e9nom\u00e8ne, avec respectivement – 6,3 % et – 2,5 %. Cette fr\u00e9quentation en baisse a g\u00e9n\u00e9ralement impliqu\u00e9 des niveaux de RevPAR inf\u00e9rieurs en r\u00e9sultats cumul\u00e9s par rapport \u00e0 2012.<\/p>\n

Sur la C\u00f4te d’Azur, seule la cat\u00e9gorie haut de gamme a vu son niveau de RevPAR reculer, influenc\u00e9 par la nette baisse de sa fr\u00e9quentation. Cette tendance s’observe sur l’ensemble du premier semestre 2013 par rapport \u00e0 l’an dernier. \u00c0 l’inverse, les h\u00f4tels milieu de gamme ont affich\u00e9 la plus forte augmentation de RevPAR par rapport aux autres cat\u00e9gories, ici encore gr\u00e2ce \u00e0 une hausse des prix moyens.<\/p>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Donn\u00e9es mensuelles juin<\/td>\n<\/tr>\n
 <\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\n\nGrand luxe<\/b><\/b><\/td>\n\nHaut de gamme<\/b><\/b><\/td>\n\nMilieu de gamme<\/b><\/b><\/td>\n\n\u00c9conomique<\/b><\/b><\/td>\n\nSuper-\u00e9conomique<\/b><\/td>\n<\/tr>\n
\nTO 2013<\/b><\/b><\/td>\n\n77,5 %<\/td>\n\n81,2 %<\/td>\n\n79 %<\/td>\n\n77,6 %<\/td>\n\n73,5 %<\/td>\n<\/tr>\n
\nVar. \/n-1<\/td>\n\n– 1,1 %<\/td>\n\n– 0,8 %<\/td>\n\n– 0,1 %<\/td>\n\n0,7 %<\/td>\n\n– 1,9 %<\/td>\n<\/tr>\n
\nRMC 2013<\/b><\/b><\/td>\n\n487 \u20ac<\/td>\n\n223 \u20ac<\/td>\n\n113 \u20ac<\/td>\n\n72 \u20ac<\/td>\n\n42 \u20ac<\/td>\n<\/tr>\n
\nVar. \/n-1<\/td>\n\n15,1 %<\/td>\n\n6,2 %<\/td>\n\n4,6 %<\/td>\n\n4,4 %<\/td>\n\n4,5 %<\/td>\n<\/tr>\n
\nRevPAR 2013<\/b><\/b><\/td>\n\n378 \u20ac<\/td>\n\n181 \u20ac<\/td>\n\n89 \u20ac<\/td>\n\n56 \u20ac<\/td>\n\n31 \u20ac<\/td>\n<\/tr>\n
\nVar. \/n-1<\/td>\n\n13,8 %<\/td>\n\n5,3 %<\/td>\n\n4,5 %<\/td>\n\n5,1 %<\/td>\n\n2,5 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TO = Taux d’occupation<\/p>\n

RMC = Recette moyenne par chambre lou\u00e9e<\/p>\n

RevPAR = Revenu moyen par chambre disponible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

En d\u00e9pit d’un recul quasi g\u00e9n\u00e9ral du taux d’occupation, les…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[119],"tags":[],"class_list":{"0":"post-1171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"yoast_head":"\nBarom\u00e8tre Deloitte - In extenso : en juin 2013, l'h\u00f4tellerie fran\u00e7aise tire son \u00e9pingle du jeu - Macarons Recrutement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macarons-recrutement.com\/en\/test\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre Deloitte - 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